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New form of participation in restoration of small and middle cities
Chladil, Jan ; Sklenář, Vavřín (referee) ; Mgr.František Kubeš (referee) ; Urbášková, Hana (referee) ; Havliš, Karel (advisor)
Main goal is analyse of contemporary status in restoration of Low Austria and South Moravia and eduction of results for steps which are leading to successful restoration in future. Confrontation of present method in restoration of country Low Austria and South Moravia and sighting of current trends in restoration on european level can show the way to project, when we want to pass on experience and to indicate the support of restoration and to participace with restoration abroad. Creating of vision is really good satisfaction of the work. Between limit South Moravia and Low Austria we can see historical parallel. I tis famous time of Austria – Hungarian monarchy, but also eco - devastation without plans and agro culture. Small and middle small cities of South Moravia begins in time after revolution with searching of new identity, with searching of new ways how to hold out market rivalry to another cities. Rightly effort to unfold and develop current system after the fashion of friends from Low Austria.
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The Strange Case of Don DeLillo, the Postmodernist Modernist
JOZOVÁ, Dominika
This thesis explores DeLillo's four novels - White Noise, Libra, Underworld and Falling Man with regards to the difficulties surrounding their placement within post/modernist poetics. The analysis is preceded by a theoretical introduction devoted to conceiving of DeLillo's work and its position on the borderline between modernist and postmodernist poetics. Furthermore, it attempts to define the basic concepts of modernism and postmodernism with special regards to the theory of such literary critics as Brian McHale and Linda Hutcheon, and such theoreticians as Jean-François Lyotard, Walter Benjamin and Jean Baudrillard. In connection with these concepts the work deals with such topics as history, identity and medialisation in connection with the changing developments in post-war USA. The theoretical framework sketched in the theoretical introduction is drawn upon within the analysis of DeLillo's novels in the rest of the thesis, and applied to a critical examination of his difficult placement within the postmodern canon. Based on a close and critical reading of DeLillo's four novels, a detailed analysis of their (post)modernist features, the thesis documents the ambiguity facing every effort to co-opt DeLillo's fiction for either movement, displaying his work as a rather strange case of hybridity and non-binarity.
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"Instagrammable" Italy: Hyperreal Photography on Social Media
Uhrová, Michaela ; Marcelli, Miroslav (advisor) ; Řehořová, Irena (referee)
"Instagrammable" Italy: Hyperreal photography on social media This diploma thesis is dedicated to the phenomenon of authenticity and truthfulness of retouched digital travel photography on the social network Instagram. Social network users create a series of simulations and cause a shift of the meanings in the image by using predefined filters, masks, and other post-production techniques that transform the interpretation of reality to the point where they ultimately create hyperreality. According to Barthes, the literal meaning of the message is always accompanied by a connotation, while the two components of the message cannot be separated. In many cases, the connotations are inserted into the visual content by the creators themselves in order to achieve their purpose. In the analytical part of this work I focus on selected "instagrammable" travel photographs, which gradually lose contact with first-order reality due to interventions in the image and a shift of meanings and contexts. The aim of this work is to show how hyperreality is built in specific travel photographs that bloggers share on Instagram and what is actually required of travel photographs shared on a social network. Keywords: cyber-photography, post-production, Instagram, hyperreality, simulacrum
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Revivals of Forms and Styles in Visual Art: Current Hyperrealism as Product of Postproduction or a Commentary on the Advent of New Media
Hrnčířová, Markéta ; Borecký, Felix (advisor) ; Šafaříková, Radana (referee)
The book Postproduction: Culture as Screenplay, written by French aesthetician Nicolas Bourriaud is going to be initial text for my diploma thesis. Bourriaud claims, that contemporary art is mostly made by the principle of assemblage; art works are made by reinterpretation, reproducing or by new exhibiting of artefacts or forms of past. The assumption of the original concept in artworks of contemporary artists - semionauts (travelers in the worlds of signs) has been allready completely ineffective. Through the example of hyperrealistic paintings, which has lately reappeared in portfolios of international and czech artists, I will try to show whether its revilal is based on the emergence of new medias, that even more than in the seventies simulate reality or whether they deal with the concept of postpostprodution - the artists lend only formal, in this case, hyperrealistic, signs. This diploma thesis will be completed by the case study of paintings of czech hyperrealist painter Jan Mikulka.
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
ENGLISH SUMMARY The main objective of this thesis was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to the analytical methods in pursuit of finding the answers to the questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Media representation of deepfake
Janjić, Saška ; Švelch, Jaroslav (advisor) ; Nečas, Vlastimil (referee)
This master thesis explores the media representation of deepfakes. The first part summarizes previous research followed by a comprehensive review of deepfakes, including the technology allowing for their emergence, current uses and methods of regulation and detection. The second part connects the phenomenon with important theoretical concepts such as social construction of reality and the crucial role of media in this process. The empirical part consists of research combining two methods - quantitative content analysis and qualitative critical discourse analysis. The research analysis is focused on media articles dealing with deepfakes in order to find out how the media represent this phenomenon. The results show that current media discourse of deepfakes is strongly negative as the media frame them as a security threat. This negative representation is highly speculative since journalists often invent their own stories of future disastrous consequences of the technology for national security due to lack of current examples. The findings show an apparent hierarchy of the harms posed by deepfakes which is present in media coverage, and reflects gender sereotypes and inequality in the current society. Harm in the form of non-consensual fake pornography targeting women is neglected in the media...
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Front Pages of Reflex Magazine and Construction of Hyperreality
Krutilek, Ondřej ; Podzimek, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
According the research there were noticed few interesting elements of simulacra "comportment" and about the nature of hyperreality itself. First of all there was described, that the nature of hyperreality is very different compared to realities of lower levels. Hyperreality is a semantic space which is filled with simulacra. Those simulacra are holding very strong meaning, which is technically one of the basic elements of their nature. At the other hand not every meaning did pass to the hyperreal stadium. It means that in the end hyperreality suffers the lack of meanings. Its spectre of meanings is simply very limited. Although simulacrum holds a very strong meaning, it can disappear. In this paper there were described two ways, how it can happen. Both ways are directly connected with interest of audience, which mean in this case the interest of public. Simulacra can simply disappear when the audience forget them because of change of the cultural rules. The other way is a kind of simulacra duel. Against older simulacrum is putted a new one. If audience because of any reason decide, that the new simulacrum fits better to their needs, that the old one, the old one disappears. It was described, that there is wide spectre of objects which are able to pass through simulation and become simulacrum. In the...
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Rhetoric of the image in contemporary media
OPATRNÁ, Lenka
This Bachelor thesis addresses primarily modern myths and rhetoric of the image as they are represented in the theory of Roland Barthes. Barthes' reflections are supported by the thoughts of Jean Baudrillard whose approach to modern media is very similar but differs in the usage of the terms simulacrum and hyperreality. A slightly different view of modern media is provided by Marshall McLuhan and his theory of "hot" and "cool" media. In this thesis, the theories are applied to specific visual messages.
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Potography and Fashion: formation of Empty Image
Mikešová, Kateřina ; Fišerová, Michaela (advisor) ; Řehořová, Irena (referee)
The thesis Photography and fashion: formation of Empty Image explores the phenomenon of fashion photography as it appears in lifestyle magazines. The hypothesis of this study is that the current fashion photography uses creative painting techniques, which denies the key idea about photography - that photography mirrors reality - but in the same time photography recipients are expected to believe this idea. This leads us to the assumption that fashion misuses photography. Fashion Photography, by constant repetition and displaying identical objects that in reality don't exist, which only refer to an indefinite referent gives rise to an empty image with no meaning. Powered by TCPDF (www.tcpdf.org)
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Revivals of Forms and Styles in Visual Art: Current Hyperrealism as Product of Postproduction or a Commentary on the Advent of New Media
Hrnčířová, Markéta ; Borecký, Felix (advisor) ; Šafaříková, Radana (referee)
The book Postproduction: Culture as Screenplay, written by French aesthetician Nicolas Bourriaud is going to be initial text for my diploma thesis. Bourriaud claims, that contemporary art is mostly made by the principle of assemblage; art works are made by reinterpretation, reproducing or by new exhibiting of artefacts or forms of past. The assumption of the original concept in artworks of contemporary artists - semionauts (travelers in the worlds of signs) has been allready completely ineffective. Through the example of hyperrealistic paintings, which has lately reappeared in portfolios of international and czech artists, I will try to show whether its revilal is based on the emergence of new medias, that even more than in the seventies simulate reality or whether they deal with the concept of postpostprodution - the artists lend only formal, in this case, hyperrealistic, signs. This diploma thesis will be completed by the case study of paintings of czech hyperrealist painter Jan Mikulka.
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